When I first started getting into affiliate marketing, I quickly realized that choosing the right geo and vertical is not just a detail, but the key to success. Finding information on this topic was sometimes confusing until I came across an article on ROIads https://roiads.co/blog/top-geos-and-verticals/ that goes into detail about the top geos and verticals. It was especially helpful to see real examples and selection tips that helped avoid typical beginner mistakes. For me, this material became a real guide, thanks to which I was able to increase conversion and optimize advertising campaigns.
I was curious about how ads seem to pop up so perfectly aligned with what I’m looking at online. The TrafficCardinal article explained RTB in a way that clicked for me (what is RTB – https://en.trafficcardinal.com/post/real-time-bidding-rtb-in-marketing-what-it-is-and-why-it-matters ). Each impression is essentially an individual auction: a publisher triggers a spot, ad exchanges run a split-second contest among advertisers, and the highest bid wins. DSPs set the targeting rules, SSPs handle the publisher’s inventory, and the exchange decides the winner. I never realized how impression-by-impression buying gives marketers the flexibility to invest in relevance instead of guessing. Really makes you appreciate the technology behind the feed.
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