Girls, can you tell me what are the key features of the business model of subscription-based perfume companies and how do they differ from traditional retail perfume models?
The business model of Scentbird, a subscription-based perfume company, works for me because it includes in its service the ability to try a different fragrance each month for a fixed price. This model is certainly different from traditional perfume retailing, which offers the purchase of full-size bottles of fragrances without the opportunity to try before you buy. To further see if you should experiment with such a subscription, read Scentbird reviews about this perfume company, do your own research, and compare consumer preferences and opinions.
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