Today, Leica has launched a new promotion on the recently introduced Leica M EV1, offering savings of up to $1,250 when purchasing the camera together with one of two silver-finish Summilux-M lenses. The new kits pair the standard black M EV1 with either a Summilux-M 35mm f/1.4 ASPH FLE II in silver or the classic Summilux-M 50mm f/1.4 in silver chrome. Beyond the savings, both combinations offer a distinctive two-tone take on the M EV1, contrasting the all-black camera with either the crisp silver finish of the modern FLE or the vintage-inspired silver-chromed brass of the classic reissue 50 Lux.
A Natural Match for the M EV1
Introduced late last year as the first Leica M camera with a built-in electronic viewfinder, the M EV1 offers a different approach to the traditional M shooting experience. In place of the optical rangefinder, the high-resolution EVF provides through-the-lens viewing and focusing, making it particularly well suited to fast-aperture lenses, close-up work and situations where precise focus placement is critical. That makes the two Summilux-M lenses in these new kits particularly interesting choices.
Leica M EV1 with Summilux-M 35mm f/1.4 ASPH. FLE II
The first kit pairs the Leica M EV1 with the latest Summilux-M 35mm f/1.4 ASPH FLE II in silver. Priced at $15,240 for the pair, this represents a savings of $1,250 versus purchasing the camera and lens separately.
Beyond the savings, the 35mm Summilux is a natural fit for the M EV1. The lens focuses down to 0.4 meters, extending well beyond the 0.7-meter limit of the traditional M rangefinder, allowing for even greater subject isolation and tighter details. As with other lenses in the growing range of close-focus M glass, the focusing mechanism decouples from the rangefinder below 0.7 meters, requiring Live View or an electronic viewfinder to focus. On the M EV1, that’s simply business as usual. The camera’s built-in EVF allows for quick and precise focusing throughout the lens’s entire focus range.
Leica M EV1 with Summilux-M 50mm f/1.4 Silver Chrome
For those who prefer a more traditional 50mm setup, Leica is also pairing the M EV1 with the classic Summilux-M 50mm f/1.4 in silver chrome. At $12,890, the kit represents a savings of $1,000 versus purchasing the camera and lens separately.
The classic 50mm Summilux takes the combination in a different direction. Compact and unmistakably traditional in both appearance and operation, the silver chrome lens gives the decidedly modern M EV1 a distinctly classic M look. At the same time, the EVF makes it easy to nail focus at f/1.4, especially with the lens’s lower-contrast, slightly dreamy rendition wide open.
Available Now
Both Leica M EV1 kits are available now at Leica Store Miami. To purchase either of the M EV1 Sumilux kits, you can visit Leica Store Miami by clicking the buttons below, calling 305-921-4433, or sending an email to info@leicastoremiami.com. If you’re interested in trading in other Leica equipment toward one of these kits, you can fill out an online trade-in form.
Price tags with four zeros, catalog gloss, and a cowardly cult of branded lenses try to rein in the sincere vision of the artist and the thirst to capture reality—yet this force sweeps away that luxury artifice entirely. This genuine, uncompromising drive does not polish chrome frames, wait for the approval of museum critics, or indulge in the timid fuss over vintage collections; instead, it catches life at its breaking point, takes extreme risks, and breaks the bank with a single bold, unpredictable move.