Leica SL2 & SL2-S Trade-In Promotion Extended

Leica has announced that the popular 'Change to Leica' promotion first launched in November will be extended. Originally slated to expire today, January 31st, the program will continue to run through the end o...

Leica Launches SL System Trade-In Promotion

Leica has just launched a new "Change to Leica" trade-in promotion. The program is aimed towards users of other brand camera systems that might be looking for an enticing reason to switch to a new Leica SL2 or...

Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH

Today, Leica has announced a new addition to the SL-System lens lineup. The Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH, priced at just $2,795, offers photographers a slightly smaller, lighter and less expensive standard zoom option for the SL. The lens doesn't...

What’s In Our Camera Bags – 2019 Edition

Last spring, my colleagues and I at Leica Store Miami published an article called What’s in Our Camera Bags, where we individually laid out our gear bags and showed you how and what we shoot. Since then, a lot has changed. We’ve hired new staff, new cameras a...

Leica APO-Summicron-SL 35mm f/2 Shipping Soon

Today, Leica has announced a shipping date and price for the highly anticipated APO-Summicron-SL 35mm f/2 ASPH. With initial deliveries slated for April, the lens will come with a price tag of $4,595.The 35mm APO-Summicron-SL joins the existing roster...

Leica at Photokina 2018: Wrap Up

Entering the Koelnmesse for Photokina never loses its excitement, even as I head into my sixth show. The hustle, the bustle, and energy of the show hits you as soon as you weave your way through the crowds of e...

Leica Adds Three More SL Prime Lenses to Roadmap

At the press event today, Leica announced three new SL lenses. Slated to be released in 2020, these new optics will add fast, wide-angle primes to the system. With focal lengths of 21, 24 and 28mm, all lenses feature an f/2 maximum aperture. Also, while unusua...