Leica SL2 & SL2-S Trade-In Promotion Extended

Leica has announced that the popular 'Change to Leica' promotion first launched in November will be extended. Originally slated to expire today, January 31st, the program will continue to run through the end of March 2022. In case you missed the details the f...

Leica Launches SL System Trade-In Promotion

Leica has just launched a new "Change to Leica" trade-in promotion. The program is aimed towards users of other brand camera systems that might be looking for an enticing reason to switch to a new Leica SL2 or...

Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH

Today, Leica has announced a new addition to the SL-System lens lineup. The Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH, priced at just $2,795, offers photographers a slightly smaller, lighter and less expensive...

Leica SL2 Announced: 47MP, IBIS, Cine4K60 and More

Today, Leica has announced the SL2, its next-generation professional mirrorless camera. The original Leica SL (Typ 601), introduced in late 2015, set the standard for mirrorless cameras. From its cutting-edge 4.4MP EVF, touchscreen interface, rapid shooting r...

Leica SL Trade-In Program & New Bundles Announced

Today, Leica Camera has announced three new ways to save on the Leica SL professional mirrorless camera. Between a great new trade-in program and two bundles, you can save up to $3,720. Read on for details!DSLR & Mirrorless Trade-InNow through Se...

Photokina 2018: Details on the L-Mount Alliance

Following the announcement of the L-Mount Alliance at the Leica press event preceding the start of Photokina, there seemed to be more questions than answers. How did such an alliance come to be? How much cooperation and joint development would exist between th...