Leica SL2 & SL2-S Trade-In Promotion Extended

Leica has announced that the popular 'Change to Leica' promotion first launched in November will be extended. Originally slated to expire today, January 31st, the program will continue to run through the end o...

Leica Launches SL System Trade-In Promotion

Leica has just launched a new "Change to Leica" trade-in promotion. The program is aimed towards users of other brand camera systems that might be looking for an enticing reason to switch to a new Leica SL2 or...

Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH

Today, Leica has announced a new addition to the SL-System lens lineup. The Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH, priced at just $2,795, offers photographers a slightly smaller, lighter and less expensive standard zoom option for the SL. The lens doesn't...

What’s In Our Camera Bags – 2019 Edition

Last spring, my colleagues and I at Leica Store Miami published an article called What’s in Our Camera Bags, where we individually laid out our gear bags and showed you how and what we shoot. Since then, a lot has changed. We’ve hired new staff, new cameras a...

Leica APO-Summicron-SL 35mm f/2 Shipping Soon

Today, Leica has announced a shipping date and price for the highly anticipated APO-Summicron-SL 35mm f/2 ASPH. With initial deliveries slated for April, the lens will come with a price tag of $4,595.The 35mm APO-Summicron-SL joins the existing roster...