Leica has announced that the popular ‘Change to Leica' promotion first launched in November will be extended. Originally slated to expire today, January 31st, the program will continue to run through the end of March 2022. In case you missed the details the first time around, you can trade in a qualifying Sony, Nikon, Canon, Sigma, Panasonic, Hasselblad or Fuji camera and receive a set of bonus vouchers through a special Leica web portal. These vouchers can then be used at participating Leica Stores and Boutiques for additional savings when trading in your non-Leica camera for a new SL2 or SL2-S body or bundle.
Vouchers towards SL lenses are available as well, but the program requires getting a body or bundle with the first trade-in. After applying the first voucher towards an SL2 or SL-2 body or bundle, the remaining vouchers can then be applied towards additional SL bodies or SL lenses. Note that the voucher amounts are in addition to the regular trade-in values offered by the store.
Who should take advantage of this promotion?
If you currently shoot with another camera brand and have been waiting to jump into the Leica SL System, this program was designed for you. Head to the website, register for your vouchers, trade in your other system and get the SL party started. But I see some other possible beneficiaries as well.
So, you've dipped your toe into the Leica ecosystem with a Q2 or Q2 Monochrom but shoot another brand as your main system. Maybe you want the same outstanding image quality, straightforward ergonomics and rugged build quality as the Q2 but with the benefits of interchangeable lenses. Or, you're already all-in on Leica, with a closet full of gear, but also have another non-Leica camera for sports, birding or the like. You can take advantage of Leica's generous trade-in voucher as well to add an SL2 or SL2-S to your already great kit. Or perhaps you already shoot with an SL2, have a non-Leica camera that's collecting dust and depreciation, and want to add an SL2-S for its low-light prowess.
How the program works
- Customer visits the Leica Camera “Change to Leica” web page and registers an eligible trade-in product.
- Customer receives a set of vouchers representing an additional value to be received when trading-in their gear towards the purchase of an eligible, new, serial-numbered SL System product.
- Customer visits a participating, Leica Authorized Store, Boutique or Dealer and receives a trade-in value.
- The first Leica purchase must be a Leica SL2/SL2- S body or bundle.
- Further vouchers can be used for other SL2 cameras, bundles, or SL lenses.
- The trade-in amount and Leica Voucher Value will be deducted from new product purchase.
What cameras qualify?
|EOS 1DX MkIII
|EOS 1DX MkII
|EOS 6D MkII
|EOS 6D MkII
|EOS 5D MkIV
|EOS 5DS R
|EOS 5D MkIII
What about trading in non-qualifying items?
You can trade-in any camera or lens to receive a standard trade-in credit from a participating store, but would not receive a bonus Leica Voucher amount on top of the trade-in value for any camera not listed in the table above, or for any lenses you may have.
How do I take advantage of the promotion?
First, head to the Change to Leica web portal by clicking here, and enter the non-Leica camera model you wish to trade in. Follow the instructions to receive the vouchers. Then, fill out a trade-in form at Leica Store Miami by clicking here. Leica Store Miami's used specialist will then guide you through the trade-in process and provide you with final valuations. If you have any questions about the promotion, feel free to email email@example.com or call 305-921-4433.