Leica Launches SL System Trade-In Promotion

Leica has just launched a new "Change to Leica" trade-in promotion. The program is aimed towards users of other brand camera systems that might be looking for an enticing reason to switch to a new Leica SL2 or...

Free M-Adapter-L Promotion for SL2 and SL2-S

Today, Leica has announced a new promotion on its SL2 and SL2-S professional mirrorless cameras. From July 1, 2021 through September 30, 2021, those purchasing a brand new SL2 or SL2-S body or bundle will receive a free M-Adapter-L. Regularly priced at $450, ...

Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH

Today, Leica has announced a new addition to the SL-System lens lineup. The Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH, priced at just $2,795, offers photographers a slightly smaller, lighter and less expensive...

Leica Price Increase Coming April 1, 2021

Today, Leica has announced an upcoming price increase going into effect April 1, 2021. While impacting nearly every current product, the increases are not uniform across the board. The amount will vary on a per-product basis, averaging about 2-5% for most ite...

Leica SL2-S Announced

Today, Leica has announced the Leica SL2-S professional mirrorless camera. This new member of the SL family doesn't replace the existing SL2. Rather, the SL2-S complements it, offering enhanced video capabilit...

Leica SL2 + Oberwerth Black Friday Promotion

Leica just announced a Black Friday deal on the professional mirrorless SL2 camera. Between November 25th and December 2nd, Leica is offering a complimentary black leather Oberwerth Boulevard Tablet for Leica ...

New Leica SL2 Prime and Vario Bundles

Today, Leica has announced two new SL2 bundled kits. The Leica SL2 Prime Bundle comes with the exceptional Summilux-SL 50mm f/1.4 ASPH, while the Leica SL2 Vario Bundle includes the versatile and outstanding Vario-Elmarit-SL 24-90mm f/2.8-4 ASPH zoom lens. Pr...