Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH

Today, Leica has announced a new addition to the SL-System lens lineup. The Leica Vario-Elmarit-SL 24-70mm f/2.8 ASPH, priced at just $2,795, offers photographers a slightly smaller, lighter and less expensive...

Leica Price Increase Coming April 1, 2021

Today, Leica has announced an upcoming price increase going into effect April 1, 2021. While impacting nearly every current product, the increases are not uniform across the board. The amount will vary on a pe...

Leica SL2-S Announced

Today, Leica has announced the Leica SL2-S professional mirrorless camera. This new member of the SL family doesn't replace the existing SL2. Rather, the SL2-S complements it, offering enhanced video capabilit...

Leica SL2 + Oberwerth Black Friday Promotion

Leica just announced a Black Friday deal on the professional mirrorless SL2 camera. Between November 25th and December 2nd, Leica is offering a complimentary black leather Oberwerth Boulevard Tablet for Leica bag with the purchase of a new SL2 body or SL2 Bun...

New Leica SL2 Prime and Vario Bundles

Today, Leica has announced two new SL2 bundled kits. The Leica SL2 Prime Bundle comes with the exceptional Summilux-SL 50mm f/1.4 ASPH, while the Leica SL2 Vario Bundle includes the versatile and outstanding V...