Today, Leica has rolled out a trade-in promotion for the newly released S3 medium format digital camera. From April 1, 2020 until October 31, 2020, Leica is offering additional credit for those looking to trade-in previous generations of S cameras for the Leica S3. For S2 and S (Typ 006) CCD-based S cameras, a credit of $2,000 will be applied towards purchase. For the previous generation S (Typ 007), Leica is offering a more generous $4,000.
Additionally, for non-Leica medium format digital cameras and backs with resolutions of 41 megapixels and higher, Leica is giving a $3,000 credit towards a new S3 purchase. And for Hasselblad trades, they're throwing in a free S-Adapter-H valued at $1,995 to sweeten the deal.
Here's how the promotion breaks down, first for Leica S then for non-Leica medium format digital:
|Leica S||Trade-Up Credit|
|Leica S2||$2,000 + Trade-in value|
|Leica S (Typ 006)||$2,000 + Trade-in value|
|Leica S (Typ 007)||$4,000 + Trade-in value|
|Non-Leica Medium Format||Trade-Up Credit|
|Digital backs and Cameras (> 41 MP)||$3,000|
|Hasselblad digital backs and Cameras (> 41 MP)||$3,000 + Free S-Adapter H|
Note that the credit is in addition to standard trade-in valuation, which will be on a case-by-case basis. For those thinking of trading in multiple S bodies for a single S3, Leica will only be offering the additional credit on one camera per S3 purchase. Normal trade values will still apply though. To get the process started, you can fill out Leica Store Miami's trade-in form online, call 305-921-4433, or send an email to firstname.lastname@example.org.
To read more about the new Leica S3 and see sample images, be sure to check out our previous article here: Leica S3 64MP Medium Format Camera Now Shipping