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All across social media outlets, Leica teased an online event “welcoming the latest member of the M10 family.” The unveiling, to be hosted by Chairman Dr. Andreas Kaufmann and Global Director of Product Division Photo Stefan Daniel, will be broadcast live on YouTube at 9AM Eastern Time, Thursday, July 16. As always, Red Dot Forum will be covering the event, so check back for our full breakdown and analysis.

The message is as follows:

Dr. Andreas Kaufmann, Chairman of the Supervisory Board, and Stefan Daniel, Global Director of Product Division Photo, are welcoming the latest member of the M10 family. This global event will be conducted in English.

About The Author

Leica Specialist

David Farkas is a self-admitted Leica junkie and an avid photographer since he was seven years old. He also owns and operates leading Leica dealer Leica Store Miami in beautiful Coral Gables, Florida with his wife Juliana. David has years of experience shooting with just about every Leica camera and lens made within the last few decades.

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