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Today, Leica has announced an upcoming price increase going into effect April 1, 2021. While impacting nearly every current product, the increases are not uniform across the board. The amount will vary on a per-product basis, averaging about 2-5% for most items. This translates to a $100 to $200 price bump on the majority of M, SL and TL lenses. Some items will see larger jumps, like the SL2 and Q2, which are going up $600 and $500 respectively. This makes sense since both cameras were exempted previously from multiple rounds of increases. Recently introduced products like the Q2 Daniel Craig x Greg Williams, APO-Summicron-SL 28mm f/2 ASPH, and APO-Summicron-M 35mm ASPH will not see any increase, as pricing was adjusted prior to market release.

Like many premium manufacturers, Leica has a history of small, incremental price adjustments to keep pace with inflation, currency fluctuation, and the ever rising cost to produce hand-crafted, high-precision cameras and lenses. Looking at their public statement, you can see that a 10% weakening of the USD is partly to blame, although it’s worth noting that Leica is adjusting prices globally, not just in the US market.

The good news is that Leica is giving everyone a couple weeks notice here. If you are interested in purchasing at the current pricing, you can do so while supplies last. At Leica Store Miami, pre-increase pricing will be honored on any in-stock item up until March 31st, 2021.

Below is a breakdown of affected serialized products and their corresponding price increases. These are just the big ticket items, but hundreds of other products are going up as well. Since the list is fairly long, you can use the bookmark links to jump to each section.

M-System Cameras

M-System Lenses

SL-System Cameras

SL-System Lenses

Q-System Cameras

S-System Camera

S-System Lenses

CL/TL-System Cameras

CL/TL-System Lenses

Compact Cameras

 


 

M-System Cameras

Product
Code

Item
Current
Price
New
Price

Change
20002Leica M10-R, black chrome finish $8,295$8,995$700
20003Leica M10-R, silver chrome finish $8,295$8,995$700
20061Leica M10 Monochrom Leitz Wetzlar Limited$8,295$8,995$700
20050Leica M10 Monochrom$8,295$8,995$700
10301Leica MP 0.72 silver chrome finish $5,295$5,395$100
10302Leica MP 0.72 black paint finish$5,295$5,395$100
10370Leica M-A (Typ 127), black chrome finish$5,195$5,295$100
10371Leica M-A (Typ 127), silver chrome finish$5,195$5,295$100

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M-System Lenses

Product
Code

Item
Current
Price
New
Price

Change
11626Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH$6,195$6,295$100
11642Leica Wide-Angle-Tri-Elmar-M 16-18-21mm f/4.0 ASPH with Universal Wide Angle Finder$6,995$7,095$100
11647Leica Summilux-M 21mm f/1.4 ASPH$8,595$8,795$200
11145Leica Super-Elmar-M 21mm f/3.4 ASPH$3,295$3,395$100
11668Leica Summilux-M 28mm f/1.4 ASPH, Black Anodized$7,295$7,495$200
11704Leica Summicron-M 28mm f/2 ASPH Edition ‘Safari'$4,895$5,095$200
11672Leica Summicron-M 28mm f/2 ASPH, black$4,895$4,995$100
11707Leica Summicron-M 28mm f/2 ASPH, black (Made in Portugal)$4,395$4,595$200
11677Leica Elmarit-M 28mm f/2.8 ASPH, black$2,595$2,695$100
11711Leica Elmarit-M 28mm f/2.8 ASPH, black (Made in Portugal)$2,295$2,395$100
11695Leica Summaron-M 28mm f/5.6, Silver Chrome$2,895$2,995$100
11712Leica Summaron-M 28mm f/5.6, Silver Chrome (Made in Portugal)$2,595$2,795$200
11663Leica Summilux-M 35mm f/1.4 ASPH FLE$5,895$5,995$100
11675Leica Summilux-M 35mm f/1.4 ASPH, Silver Anodized Finish$6,095$6,195$100
11699Leica APO-Summicron-M 35mm f/2 ASPH$8,195$8,195No
change
11673Leica Summicron-M 35mm f/2 ASPH, black$3,695$3,795$100
11708Leica Summicron-M 35mm f/2 ASPH, black (Made in Portugal)$3,295$3,395$100
11674Leica Summicron-M 35mm f/2 ASPH, silver$3,895$3,995$100
11709Leica Summicron-M 35mm f/2 ASPH, silver (Made in Portugal)$3,495$3,595$100
11602Leica Noctilux-M 50mm f/0.95 ASPH$12,495$12,795$300
11667Leica Noctilux-M 50mm f/0.95 ASPH, Silver Anodized Finish$12,795$12,995$200
11686Leica Noctilux-M 50mm f/1.2 ASPH, black anodized$7,695$7,895$200
11891Leica Summilux-M 50mm f/1.4 ASPH – Black$4,395$4,495$100
11716Leica Summilux-M 50mm f/1.4 ASPH – Black (Made in Portugal)$3,995$4,195$200
11892Leica Summilux-M 50mm f/1.4 ASPH – Silver$4,695$4,795$100
11717Leica Summilux-M 50mm f/1.4 ASPH – Silver (Made in Portugal)$4,195$4,395$200
11688Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish$5,095$5,195$100
11715Leica Summilux-M 50mm f/1.4 ASPH – Black Chrome Finish (Made in Portugal)$4,595$4,895$300
11141Leica APO-Summicron-M 50mm f/2.0 ASPH$8,795$8,995$200
11142Leica APO-Summicron-M 50mm f/2.0 ASPH, silver anodized finish$9,195$9,295$100
11826Leica Summicron-M 50mm f/2.0$2,695$2,795$100
11719Leica Summicron-M 50mm f/2.0 (Made in Portugal)$2,395$2,595$200
11676Leica Noctilux-M 75mm f/1.25 ASPH$14,095$14,295$200
11701Leica APO-Summicron-M 75mm f/2 ASPH, silver anodized$4,395$4,595$200
11637Leica APO-Summicron-M 75mm f/2.0 ASPH$4,395$4,495$100
11697Leica Thambar-M 90mm f/2.2$7,195$7,195No
change
11678Leica Summilux-M 90mm f/1.5 ASPH$12,995$13,695$700
11884Leica APO-Summicron-M 90mm f/2.0 ASPH$5,095$5,195$100
11670Leica Macro-Elmar-M 90mm f/4$3,895$3,995$100
11889Leica APO-Telyt-M 135mm f/3.4$4,395$4,495$100

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SL-System Cameras

Product
Code

Item
Current
Price
New
Price

Change
10854Leica SL2$5,995$6,595$600
10880Leica SL2-S$4,895$4,995$100

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SL-System Lenses

Product
Code

Item
Current
Price
New
Price

Change
11177Leica Super-Vario-Elmar-SL 16-35mm f/3.5-4.5 ASPH$6,095$6,295$200
11176Leica Vario-Elmarit-SL 24-90mm f/2.8-4.0 ASPH$5,495$5,595$100
11175Leica APO-Vario-Elmarit-SL 90-280mm f/2.8-4$7,095$7,295$200
11183Leica APO-Summicron-SL 28mm f/2 ASPH$5,195$5,195No
change
11184Leica APO-Summicron-SL 35mm f/2 ASPH$5,095$5,195$100
11185Leica APO-Summicron-SL 50mm f/2 ASPH$4,995$5,095$100
11178Leica APO-Summicron-SL 75mm f/2 ASPH$5,295$5,395$100
11179Leica APO-Summicron-SL 90mm f/2 ASPH$5,695$5,795$100
11180Leica Summilux-SL 50mm f/1.4 ASPH$5,895$5,995$100

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Q-System Cameras

Product
Code

Item
Current
Price
New
Price

Change
19050Leica Q2, black anodized$4,995$5,495$500
19055Leica Q2 Monochrom$5,995$6,195$200
19058Leica Q2 Daniel Craig x Greg Williams$6,995$6,995No
change

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S-System Camera

Product
Code

Item
Current
Price
New
Price

Change
10832Leica S3$18,995$19,995$1,000

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S-System Lenses

Product
Code

Item
Current
Price
New
Price

Change
11054Leica Super Elmar-S 24mm f/3.5 ASPH$9,895$10,095$200
11073Leica Elmarit-S 30mm f/2.8 ASPH$8,095$8,295$200
11074Leica Elmarit-S 30mm f/2.8 ASPH CS$9,595$9,795$200
11064Leica Summarit-S 35mm f/2.5 ASPH$7,695$7,895$200
11050Leica Summarit-S 35mm f/2.5 ASPH CS$9,295$9,495$200
11077Leica Elmarit-S 45mm f/2.8 ASPH$7,395$7,595$200
11078Leica Elmarit-S 45mm f/2.8 ASPH CS$8,795$8,995$200
11055Leica Summarit-S 70mm f/2.5 ASPH$4,895$4,995$100
11051Leica Summarit-S 70mm f/2.5 ASPH CS$6,395$6,495$100
11056Leica Summicron-S 100mm f/2 ASPH$8,795$8,995$200
11070Leica APO-Macro-Summarit-S 120mm f/2.5$7,695$7,895$200
11052Leica APO-Macro-Summarit-S 120mm f/2.5$9,295$9,495$200
11071Leica APO-Tele-Elmar-S 180mm f/3.5$7,695$7,895$200
11053Leica APO-Tele-Elmar-S 180mm f/3.5 CS$9,295$9,495$200
16032Leica ELPRO-S 180mm Close Focus Adapter$1,395$1,430$35
11058Leica Vario-Elmar-S 30-90mm f/3.5-5.6 ASPH$11,995$12,495$500
11079Leica TS-APO-Elmar-S 120mm f/5.6 ASPH$7,695$7,695No
Change

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CL/TL-System Cameras

Product
Code

Item
Current
Price
New
Price

Change
19300Leica CL, silver anodized finish$3,095$3,195$100
19301Leica CL, black anodized finish$3,095$3,195$100
19330Leica CL Starter Bundle, Black with Elmarit-TL 18mm$2,995$3,095$100
19340Leica CL Starter Bundle, Silver with Elmarit-TL 18mm$2,995$3,095$100
19341Leica CL Vario Bundle, Black with Vario-Elmar-TL 18-56mm$3,650$3,795$145
19342Leica CL Vario Bundle, Silver with Vario-Elmar-TL 18-56mm$3,650$3,795$145
19334Leica CL ‘Edition Paul Smith'$3,395$3,395No
change
18188Leica TL2, silver anodized finish$2,495$2,595$100
18187Leica TL2, black anodized finish$2,495$2,495No
change

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CL/TL-System Lenses

Product
Code

Item
Current
Price
New
Price

Change
11082Leica Super-Vario-Elmar-TL 11-23mm f/3.5-4.5 ASPH$2,095$2,195$100
11080Leica Vario-Elmar-TL 18-56 f/3.5-5.6 ASPH$1,895$1,995$100
11083Leica APO-Vario-Elmar-TL 55-135mm f/3.5-4.5 ASPH$2,095$2,195$100
11088Leica Elmarit-TL 18mm f/2.8 ASPH, black anodized$1,495$1,595$100
11089Leica Elmarit-TL 18mm f/2.8 ASPH, silver anodized$1,495$1,595$100
11081Leica Summicron-TL 23mm f/2 ASPH$2,095$2,195$100
11084Leica Summilux-TL 35mm f/1.4 ASPH, black anodized$2,795$2,895$100
11085Leica Summilux-TL 35mm f/1.4 ASPH, silver anodized$2,795$2,895$100
11086Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, black anodized$3,295$3,395$100
11087Leica APO-Macro-Elmarit-TL 60mm f/2.8 ASPH, silver anodized$3,295$3,395$100

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Compact Cameras

Product
Code

Item
Current
Price
New
Price

Change
19116Leica D-Lux 7$1,195$1,295$100
19141Leica D-Lux 7, black$1,195$1,295$100
19121Leica V-Lux 5$1,395$1,495$100
19126Leica C-Lux, Light Gold$1,195$1,195No
change
19130Leica C-Lux, Midnight Blue$1,195$1,195No
change

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Press Release

At Leica Camera, we are dedicated to preserving our unparalleled tradition of optical excellence, craftsmanship and the integrity of our product portfolio. We hold ourselves accountable to high standards with our products and to being transparent with our loyal customers as well.

Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs. However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.The new prices will vary by product, but overall will generally reflect on average a 2% – 5% increase. Additional details include:

  • All price increases will be effective on April 1, 2021 with the exception of the Leica M-Noctilux 50mm f/1.2 Black 11686, which will increase effective immediately on March 15, 2021.
  • Items recently introduced, including the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO Summicron-SL 28mm f/2.0 ASPH will not increase in price.

We are dedicated to creating products as exceptional as the photographers behind them and we thank you for being a loyal customer and member of our Leica Family.

 

3 Responses

  1. Paul

    This is terrible news. Leica really need to do something to try to get their prices under control.
    Their products should be more accessible to more people. But over the last 10 years the prices have dramatically exceeded inflation.
    Manufacturing in Portugal is a good idea but you are only saving at best 10% which doesn’t make it worth it (resale value will be lower).
    I understand more than anyone of the need for high end products in the portfolio but I also want to see the M system in the hands of more people not less.

    Reply
  2. Bob

    As I understand it, the April 1 price increases came as a result of inflation, global economic circumstances and a weakening U.S. dollar. All of these factors are completely out of Leica’s control.

    Leica M cameras and lenses are like Patek Philippe timepieces – the wealthy can easily afford them, and the rest of us have to scrape, skimp, save and sacrifice to be able to afford them.

    The thing is, people want what they want and they want it now with no sacrifice required, therefore we have a lot of people who hate Leica – which is an extremely childish way of thinking.

    If a person is truly committed to photography and desires a Leica M camera, they will find a way or make a way to become a Leica M owner. Nothing in life that is worth owning comes easy (unless you happen to be wealthy). Some things require work and sacrifice. Leica M cameras happens to be one of those things.

    Reply

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