Leica Announces Black Sofort Instant Camera

Today, Leica has announced a new color option for the Sofort Instant Camera. The Leica Sofort in black shares all the same specs as its orange, mint and white versioned siblings. Not exactly the big Photokina a...

A look at the Leica Sofort Instant Camera

As I posted yesterday, Leica shipped the first batch of Sofort instant cameras here in the US. We were able to get our hands on one and do a quick unboxing video, which is embedded below. Be sure to make the vi...

Photokina 2016 – The Leica Sofort

The Leica Sofort has been getting a lot of buzz since the announcement leading up to Photokina and has proven to be a bit of a surprise hit here at the show. After handling the Sofort for myself, I can see why. It just looks cool. The colors and styling are re...

Leica Announces Sofort Instant Camera

In an interesting move to capitalize on the growing resurgence of instant photography among younger users, Leica is launching their unique retro take on the modern day Polaroid camera. The Sofort, German for Ri...